This guide, courtesy of the Meta Business Help Center, is your one-stop shop for mastering video and image Social Media Aspect Ratios on Meta platforms like Facebook and Instagram.

Mobile First – Maximize Your Reach:

While running meta ads, you need to take care of the mobile feed display of your content. Since most users access social media on mobile devices, captivating visuals are key. This guide emphasizes using meta recommended social media aspect ratios that take up as much screen space as possible, ensuring your message grabs attention.

Choosing the Right Ratio:

But with various ad placements and formats, how do you pick the perfect fit? Fear not! Meta provides clear recommendations for Facebook Instagram aspect ratio:

• Feed Placements: Here, square (1:1) for images and vertical (4:5) for videos reign supreme.
• Stories and Reels: Since users hold their phones vertically, 9:16 is the golden ratio to capture the entire screen.
• Video Carousels: Consistency is king! Use square (1:1) for all videos within a carousel.
• In-Stream Videos: These seamlessly blend with existing content, so a horizontal (16:9) ratio is ideal for a natural fit.
• Meta Audience Network: For placements beyond Facebook and Instagram, vertical (9:16) is the way to go.
• Instagram Shop: Showcase your products in a clean and detailed square (1:1) format.

Remember: Double-check the specific recommendations for each platform you use. A quick search on the Meta Business Help Center can save you time and ensure your ads display perfectly.
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Level Up Your Content Game:

Conquering social media aspect ratios is just the first step! Here are some additional tips to elevate your social media video game:

• High-Quality Production: Invest in good lighting and sound to make your videos visually and audibly appealing.
• Compelling Storytelling: Hook viewers in the first few seconds with a captivating narrative.
• Engaging Text Overlays: Keep it concise and clear, especially for sound-off viewing.
• Calls to Action: Tell viewers what you want them to do next, whether it’s visiting your website or subscribing to your channel.

Embrace the Experiment:

Don’t be afraid to experiment with different formats and aspect ratios! See what resonates with your audience and adapt your strategy accordingly. Remember, the key is to create content that is visually captivating, informative, and leaves a lasting impression.

By following these guidelines, you can create visually compelling ads that capture attention and drive results across Meta platforms and Youtube and ace your advertising game.

Resource: Meta Business Guide